System
Introduction
Welcome to the heart of our visual language.
This is where you'll find the special elements that give our brand its unique personality and make us instantly recognizable in any context.
Our brand system is a collection of thoughtfully designed elements that work together to tell our story. Each piece has been crafted to reflect what makes wingmaite special: the perfect balance between technological capability and genuine human warmth.
Flight Path
Our Flight Path is a special design element that brings movement and personality to our brand. Taking inspiration from our Starling symbol, this flowing path ends with our distinctive arrow, creating a sense of direction and connection as it moves across layouts.
The Flight Path shows how wingmaite helps guide people through their work journey - with natural, flowing movement rather than rigid structures. Its gradient colors (drawn from our palette) add warmth and energy to our communications.
The Flight Path works beautifully across digital and print applications, from presentations to website illustrations. Just be careful not to overuse it – like any powerful element, it works best when it has room to breathe and can make a real impact.
This element, like everything in our visual system, reflects our core belief: technology should feel natural, flowing, and human-centered – just like a helpful conversation with a trusted guide.
Use the Flight Path when you want to:
- Connect different content areas on a page
- Guide the viewer's eye to important information
- Emphasize the feeling of journey and progress
- Bring a touch of personality to more formal applications
