Colors

Introduction

Our brand is a colorful one!

Inspired by the beautiful iridescent feathers from the starling, our palette is made of warm, earthy tones. Besides our core palette, the highlight of our color system is the Starling gradient a few sections below.

For more inspiration on how to use color, check out our brand in action section.

Core Palette

Scarlet50

FFF4EC

Scarlet300

FFA26D

Scarlet400

FE6F32

Minsk500

8768EC

Minsk700

6B3EC4

Scarlet950

460704

Extended Palette

To ensure consistency when developing illustrations and other graphical content, the extended palette offers tonal variations of the core palette. These colors can be used freely, but should respect the proportions provided below.

These colors can also be combined with the core palette for the creation of gradients.

Minsk

50

F0EFFE

100

E2E1FE

200

CBC9FC

300

AFA8F9

400

9886F3

500

8768EC

600

794CDF

700

6B3EC4

800

57349F

900

4A3280

950

2B1D49

Azure

50

EDF6FF

100

DAEBFF

200

BCDCFF

300

8EC7FF

400

59A7FF

500

3A88FE

600

1D64F3

700

144EE0

800

1840B5

900

193A8F

950

142557

Moss

50

F3F9EC

100

E3F1D6

200

BDDFA0

300

A7D383

400

87C05B

500

69A43D

600

4F822E

700

3F6427

800

355024

900

2E4522

950

15250E

Scarlet

50

FFF4EC

100

FFE6D3

200

FFC8A5

300

FFA26D

400

FE6F32

500

FF4809

600

FF2C01

700

CC1B02

800

A1170B

900

82160B

950

460704

Saffron

50

FFFBE8

100

FDF6C4

200

FDEB8B

300

FBD849

400

F9C931

500

E7A909

600

C88205

700

9F5D08

800

84490F

900

703C14

950

411E07

Pine

50

F4F3F2

100

E3E1DD

200

CAC5BE

300

ACA398

400

94887B

500

85786D

600

71655D

700

60544F

800

504643

900

463E3C

950

272221

Usage Proportions

wingmaite color proportions

Gradients

These are our Starling gradients, inspired by the fluid shape of murmurations that European Starlings are famous for.

These gradients are an integral asset of our identity, and we use them everywhere - in our brand mark, in backgrounds, in our app icons, and even as accent elements in more complex compositions.

wingmaite colors starling gradient

We provide you with a set of pre-made gradients, but for more flexibility, you can create your own by using the gradient generator below, or any other tool of your preference.

Minsk & Scarlet

Minsk & Scarlet

Minsk, Scarlet & Azure

Minsk, Scarlet & Azure

Scarlet & Azure

Scarlet & Azure

Minsk, Scarlet & Moss

Minsk, Scarlet & Moss

Scarlet

Scarlet

Azure & Scarlet

Azure & Scarlet

Gradient Generator

You can use any tool to generate starling gradients as long as you follow the appropriate guidelines, but a reliable and practical way is through photogradient.com.

wingmaite gradient generator settings

Start by setting your preferred width and height. Set Gradient mode to Sharp Bézier and Warp Shape to Waves. Use colors from the core and extended palette, adjust Warp, Warp Size, Noise, and move the color points freely until you get your desired result.